Liv Labs Inc. is a Delaware C-Corps and certified, woman-owned, Qualified New Business Venture (#113J) with the Illinois Angel Investment Credit Program. We operate out of the Polsky Center for Entrepreneurship and Innovation of

the Booth School of Business at the University of Chicago. We are also proud to be supported by the UCSF Rosenman Institute.

Liv Labs Team

Melody Roberts

Co-Founder and CEO

Board Chair

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Holly Jimison PhD

Acting Research Director 

Professor at Northeastern University

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Tad Simons PhD

Head of Research & Development

Board Member

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Denise Steiner

User Researcher

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Eric Price

Head of Design

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Clinical Research Support

Christina Lewicky-Gaupp MD

Northwestern University

Feinberg School of Medicine

Clinical Trial Lead

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Sarah Haag PT, DPT, MS

Rosalind Franklin University &

Entropy Physiotherapy & Wellness

Self-Administration Study

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Beth Loring CHFP

Loring Human Factors, LLC

Human Factors Reporting

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Development Support

Myra Fabro MBA, MSE

Managing Partner

Beacon Launch Partners LLC


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Jill Thompson MD


UCSF Health

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Strategic Advising

Chris Danek PhD

MedTech Entrepreneurship

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Cindy Janower

Strategic Planning

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Sarah Wilcox

Marketing Strategy

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Professional Services

Legal Services:  Cooley LLP (Intellectual Property) and Faegre Baker Daniels LLP (Corporate Law)

Fabrication: ProMed Molded Products (medical silicone specialists)