Liv Labs Inc. is a Delaware C-Corps and certified, woman-owned, Qualified New Business Venture (#113J) with the Illinois Angel Investment Credit Program. We operate out of the Polsky Center for Entrepreneurship and Innovation of

the Booth School of Business at the University of Chicago. As a Polsky Incubator company, Liv Labs enjoys office space, mentorship, and industry connections.

Liv Labs Team

Co-Founder and CEO

Board Chair

Melody Roberts

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Acting Research Director 

Professor at Northeastern University

Holly Jimison PhD

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Head of Research & Development

Board Member

Tad Simons PhD

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User Researcher

Denise Steiner

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Head of Design

Eric Price

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Clinical Research Support

Northwestern University

Feinberg School of Medicine

Clinical Trial Lead

Christina Lewicky-Gaupp MD

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Rosalind Franklin University &

Entropy Physiotherapy & Wellness

Self-Administration Study

Sarah Haag PT, DPT, MS

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Loring Human Factors, LLC

Human Factors Reporting

Beth Loring CHFP

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Development Support

Managing Partner

Beacon Launch Partners LLC


Myra Fabro MBA, MSE

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Founder and Principal


Michelle Lott RAC

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Strategic Advising

MedTech Entrepreneurship

Chris Danek PhD

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Strategic Planning

Cindy Janower

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Marketing Strategy

Sarah Wilcox

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Professional Services

Legal Services:  Cooley LLP (Intellectual Property) and Faegre Baker Daniels LLP (Corporate Law)

Fabrication: ProMed Molded Products (medical silicone specialists)