Liv Labs Inc. is a Delaware C-Corps and certified, woman-owned, Qualified New Business Venture (#113J) with the Illinois Angel Investment Credit Program. We operate out of the Polsky Center for Entrepreneurship and Innovation of

the Booth School of Business at the University of Chicago. We are also proud to be supported by the UCSF Rosenman Institute.

Liv Labs Team


Melody Roberts

Co-Founder and CEO

Board Chair

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Holly Jimison PhD

Acting Research Director 

Professor at Northeastern University

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Tad Simons PhD

Head of Research & Development

Board Member

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Denise Steiner

Customer Experience &

User Research

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Eric Price

Head of Design

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Clinical Research & Product Development Support

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Christina Lewicky-Gaupp MD

Northwestern University

Feinberg School of Medicine

Clinical Trial Lead

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Myra Fabro MBA, MSE

Managing Partner

Beacon Launch Partners

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Sarah Haag PT, DPT, MS

Rosalind Franklin University &

Entropy Physiotherapy & Wellness

Self-Administration Study

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Beth Loring CHFP

Loring Human Factors, LLC

Human Factors Reporting

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Allison Scott

Consumer Marketing Strategy

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Jill Thompson MD

Clinical Care & Patient Behavior

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Cindy Janower

Business Strategy

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Chris Danek PhD

MedTech Entrepreneurship

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Purva Indurkar-Sule

Finance Strategy

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Professional Services

Legal Services:  Cooley LLP (Intellectual Property) and Harper Legal (Corporate Law)

Fabrication: ProMed Molded Products (medical silicone specialists)