What is Stress Urinary Incontinence?

Nearly 27 million American women experience symptoms of stress urinary incontinence (SUI): involuntary urine loss caused by everyday occurrences like sneezing and coughing, as well as fitness activities that involve jumping and running. SUI results from stretching and/or weakening of the pelvic floor muscles that support the bladder and urethra. Risk factors include high-intensity athletics, vaginal childbirth, chronic cough, prolapse, obesity, and aging. Despite the prevalence of SUI, most women think urinary incontinence simply “comes with the territory” of being a woman and fail to invest much time or energy into treatment options; fewer than a third ever discuss their symptoms with a healthcare provider. 


Although many effective SUI treatments are available, most women default to convenient, widely available incontinence pads. Non-surgical solutions include pelvic floor exercises, prescription pessaries and disposable bladder supports. For too many women, though, existing treatments remain either unfamiliar, inconvenient, or too unaffordable. Thus, there remains a critical, unmet need for a better overall solution


Liv Labs, Inc. aspires to help millions of women discover convenient relief. We have developed a prototype reusable pessary and have begun clinical research to confirm its safety, efficacy and usability.

You can purchase your own copy of Understanding and Treating Incontinence by pelvic floor physical therapist, Dr. Sarah Haag here.

Learn more about urinary incontinence in women over 50 from the University of Michigan National Poll on Healthy Aging here.