The Liv Labs Origin Story


Carly Price


Founder and Inventor

Board Member

Liv Labs, Inc. was founded in 2017 by award-winning consumer products designer Carly Price. Like millions of other new moms, Carly suddenly found herself leaking during exercise. She learned that many women have the same issue, started pelvic floor therapy, and tried a range of marketed vaginal pessaries--many of which worked, but none of which were sufficiently comfortable, convenient, or sustainable. 


She knew she could do better, and invented an alternative. 

The utility patent on Carly’s invention was published by the United States Patent and Trademark office on November 7, 2019 and by the European Patent Office on December 4, 2019.